The first phase of the conversion was completed by October 15, a week ahead of schedule, with production scheduled to begin on November 1. Colonel Thomas Nelson, director of the SCYTHE Program, scheduled a visit in person while Wilson and Nathaniel Hawke set about converting three of the five assembly lines for military production - land mines. His application was accepted on September 1st, despite doubts by some of the Pentagon staff, as the Atomatoys factory exceeded the requirements specified for the project. The new president made a bid for the secretive SCYTHE Program initiated by the United States government to bolster their wartime production by converting part of the Atomatoys factory into an ordnance production facility. Marc, on the other hand, had other ideas. Mythical horses), alternative markets for boys, Premium Princess lines, promotional tie-ins with Hubris, Nuka-Cola, and Vault-Tec. While Arlen reacted to the news with incredulity, he immediately set about finding new ways to enhance the brand's appeal: Collectible variants (eg. They cited brand stagnation and market saturation at the current price point as reasons the continuing decline. Sales forecasts for the fourth quarter of 2077 indicated that sales of the Giddyup Buttercup would decline in from $122 000 000 to $110 000 000, a year-over-year loss of 17%. His son, turned bitter by years of parental neglect, immediately turned his back on his father's legacy. He onboarded Marc as vice president in a bid to reconnect and eventually abdicated his position as company president to him in late 2077, believing that Marc grew into the toy business, despite initial reservations.
Arlen neglected his wife and daughter for years, focusing on his work as much as possible, while George missed his son's birthdays, graduation, and his wife's funeral. However, as the years went by, the pressure on both of their families only increased. Their flagship product, the Giddyup Buttercup (created by Arlen), became a smash hit on the market, eventually bringing in hundreds of millions of dollars in revenue per annum, in spite of its excessive price tag ($16 000 per unit). It was their calling, their passion, their life's mission that they pursued for the next thirty-five years, often at the expense of time spent with their families. He worked tirelessly alongside his friend George Wilson to make toys to help children dream, to imagine a better future. 2 Interactions with the player characterĬo-founder of Wilson Atomatoys, Arlen was the lead toy designer until October 21, 2077.
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